Chief marketing officer responsibilities and duties. As the new executive vice president of strategy and chief marketing officer for. A chief marketing officer is responsible for bringing improvements in the marketing plan of the organization. David puglia is exec vp chief marketing ofcr at jive software inc. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and who the job reports to. The successful candidate will join a dynamic poverty fighting organization to. This is the person who maintains the whimsical vision and executable strategy for your companys. Dec 17, 2014 a typical chief marketing officer job description be included elements such as. There are 4 futures for cmos some better than others. Chief marketing officer is the most dangerous title around. Jive software s chief marketing officer, has joined the board of directors. He is in charge of the management of the entire sales department, overseeing all salesrelated activities. Its the chief marketing officer of a major pharmaceutical corporation, whos just. Breya has served as chief marketing officer at ionic security since january 2016.
She is dynamic and able to adapt, making tough business decisions at the right time with grace and confidence. Chief marketing officer o evaluate and enhance s search engine optimization to own key search terms and drive donors and supporters to the site. Interim cmo, digital marketing consultant, board advisor at david puglia. Prior to solarwinds john was chief marketing officer at jive software, where he. Chief marketing officer job description slideshare. Bank recently announced it will promote beth mcdonnell to the new role of senior vice president and chief marketing officer in her new role, mcdonnell will oversee all corporate and. Jive further expands its executive leadership with. Example of a chief marketing officer job description career. Its all change at jive software as ceo tony zingale retires. The individual that holds the position is also responsible for ensuring customer satisfaction, maintaining customers, promotions, media relations, web and electronic services and public relations. A free inside look at jive software salary trends based on 333 salaries wages for 182 jobs at jive software. The chief sales officers daily activities are vast and include overseeing the daytoday creation of sales strategies. Chief sales officer job profile, responsibilities, requirements.
Prior to that, executive vice president of marketing and products, where she was responsible for jive s vision and endtoend global marketing and product functions. The cmo title was originally created by selfdescribed superstar marketers who were good at marketing the job of marketing and themselves, but not at driving revenue or demonstrating results. Chief marketing and communications officer charlotte agenda. It is necessary that a chief marketing officer possess excellent communication and management skills. Prior to jive, steele served as microsofts chief marketing officer. Prior to joining jive, from september 2012 to may 2015, mr. Breya served as the executive vice president and chief. We are looking for an experienced chief marketing officer cmo to oversee all marketing operations of the company and develop its marketing strategy and vision. Chief marketing officer job description bernhart associates. Chief marketing officer has to oversee the day to day marketing operation of the organization. Chief marketing officers are responsible for not only their organisations marketing strategy but also product development, customer service, branding, pricing and sales management. Clevel comms, product strategy, sales and marketing automation software.
The chief marketing officer cmo is the senior executive of a companys marketing department. He studies sales numbers in order to assess how successful sales strategies are in the business. Christelle flahaux san francisco bay area professional. Elisa is attentive to operational detail and leading practices.
Chief sales officer, it is used an acronym cso, and it is used alternatively instead of the term sales director. Tony zingale is in the corner office at palo altos jive software when his phone rings. Whilst historically these titles may have signified a legal responsibility, for example at companies house in the uk, the titles are less strictformal in the 21st. Kiker will be responsible for jives global marketing strategy, encompassing solutions, customer and field marketing as well as branding and communications. As a member of the corporate governance team, the cmo is responsible for working with the ceo, president, cfo, coo and board of directors in setting the corporate strategy and for the effective marketing of all bands to drive profitable top line sales.
Recognized as a leader by the industrys top analyst firms in multiple categories, jive enables employees, partners and customers to work better together. The chief sales officer is a highlevel executive in the business. The ideal chief marketing officer possesses tremendous leadership and communication skills and has a. Mar 03, 2015 at the top of most organizations marketing heap, youll find a chief marketing officer or cmo.
Businesses that relegate the marketing department to that of just brand and awareness are missing two pillars that are changing the role. Brand building and story telling o continue to develop and strengthen buildons unique and compelling voice to build brand. Chief marketing officer jobs in april 2020, careers. He leads the teams that recommend and execute the companys marketing activities to achieve the financial and strategic objectives of the marketing plan. Jive today named david puglia as its new chief marketing officer cmo. Chief product officers provide leadership concerning product development and promotion so that their company increases revenue. The chief marketing officer holds overall responsibility for the marketing strategy of an organisation. Defining marketing strategies to support the companys overall strategies and objectives. The abbreviation cso is not as commonly used as abbreviations ceo, coo or cio. We ask a host of australian and global cmos to size up the key skill sets needed by todays modern marketing leader. Prior to that, executive vice president of marketing and products, where she was responsible for jives vision and endtoend global marketing and product functions. Prior to this role, elisa was the chief marketing officer at skype, executive vice president and chief marketing officer at yahoo. In this role, elisa is responsible for leading and overseeing the daytoday operations of the company. The responsibilities and duties section is the most important part of the job description.
Jive adds idea management app to collaboration suite cio. A chief marketing officer is responsible for an organizations daytoday marketing operation. A must read for anyone in a senior marketing leadership role. Right now, jive sbs users perform this brainstorming process in standalone ideamanagement applications or even spreadsheets, said ben kiker, jive s chief marketing officer. Chief marketing officer job profile, responsibilities. Elisa steele, jive executive vp of strategy, on finding worklife. Get opportunity to work with top companies in dubai. Svp europe sales and general manager of acrm, aem and jive. The chief marketing officer also mobilizes the communications department in launching strategies and ensuring clear communication within the marketing department as well as the other departments, which will ensure alignment and efficiency of efforts within different departments, for example the sales department, in reaching for the businesss targets and objectives.
Mar 12, 2014 8 skills chief marketing officers cant live without. Your duties will include managing all marketing operations, assessing and improving existing initiatives, and devising new strategies to increase revenue. In his new role, redkar will head aureas product innovation. Learn how we can help everyone in your organization work better together. You will report directly to the coo and lead our superb inhouse marketing team. Oct 20, 2017 the chief marketing and communications officer cmo is a new position that reports to the chief executive officer. Puglia served as chief marketing officer at front range solutions, a global leader in hybrid it software. Visit payscale to research chief marketing officer cmo salaries by city, experience, skill, employer and more. Jive softwares john rizzo on integrating with nitro youtube. Streamlining marketing process to realise cost savings across the department. Chief marketing officer job description template free. There are 4 futures for cmos some better than others by. Salaries posted anonymously by jive software employees. Jive, the social business software leader, announces the appointment of ben kiker to its executive management team as chief marketing officer.
Splunk announces appointment of sara baack and elisa. Aurea software appoints tej redkar as chief product officer. Jive software selects elisa steele to be chief executive. Rizzo, jive s chief marketing officer, joins pixykids board of directors photo. Sep, 2019 learn about the education and preparation needed to become a chief marketing officer. Global demand generation and marketing jive software. Why companies are moving beyond the traditional marketing roles ubers hire of a chief brand officer has given the designation name, fame and new responsibilities. Ben kiker joins jive software as chief marketing officer. Prior to her promotion to president and office of the ceo in november, steele served as jives executive vice president of marketing and products, and previously chief marketing officer. We are looking for a passionate chief marketing officer to join our executive team.
In his new role, rizzo will lead the marketing team and will be responsible for jives overall gotomarket strategy. Creating a clear marketing strategy that encompasses all marketing segments. Oct 05, 2017 what does a chief marketing officer really do. Chief marketing officer cmo job description template workable. A chief marketing officer cmo, also called a global marketing officer or marketing director, is a corporate executive responsible for marketing activities in an organization. Held interim cmo roles, digital marketing consulting, and advisor roles in early. Jive links enterprise socialnetworking product, cms tools. View christelle flahauxs profile on linkedin, the worlds largest professional community. See who you know at jive software, leverage your professional network, and get hired. Bank promotes new chief marketing officer housingwire.
Jive is the leading provider of collaboration solutions for business. Find and apply today for the latest chief marketing officer jobs like marketing executive, marketing analyst, field marketing executive and more. Cso is one of the top managers in the organization, it is a person responsible for the field of marketing and sales. Developing the companys mid to long term strategic and annual business plans. That leaves chief marketing officers with a decision do you see the rise of these roles as an opportunity or a. Weve been closely monitoring the cdc and world health organization updates concerning the coronavirus, and have been in daily contact with customers both. John rizzo, chief marketing officer at jive software, talks about how jive s partnership with bunchball and how it has effected the company and its customers. Feb 19, 2014 the traditional chief marketing officer cmo role is dead. Coming from executive management roles at microsoft, skype and yahoo, steele joined jive as chief marketing officer in january 2014 and. Jive links enterprise socialnetworking product, cms tools jive software will begin to deliver later this quarter new modules to link its flagship social business software. Aurea software appoints tej redkar as chief product officer jive. Chief marketing officer job description executive job.
Cmos coordinate the production of public relations, media, creative, promotions and advertising. View robert blocks profile on linkedin, the worlds largest professional community. She is passionate in her desire to innovate, and knows the value of strategic marketing to drive positive business results. In todays complex marketplace, there is more to a chief marketing officer job description than just maximizing sales. We make the hiring process one step easier by giving you a template to simply post to our site. Chief marketing officer jobs in dubai 874 vacancies in apr 2020. Puglia served as chief marketing officer at front range solutions, a global leader in hybrid it software for mobile device management. You will be in charge of a team of enthusiastic marketing professionals and will. Datadriven marketing strategy leader at alation, the. Elisa steele holds 4 board and advisor roles including board advisor at tile, member of the board of. Todays cmo typically has more responsibility and influence than ever. Jive is the leading provider of modern communication and collaboration solutions for business. Robert block chief customer success officer alation.
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